Choithrams

T. Choithram and Sons was established in 1944 in Sierra Leone, West Africa. The first store in the UAE was established in 1974. and has grown to a retail chain with over 39 supermarkets in convenient locations across the seven Emirates with its high standard of quality and service.

It has developed across Europe, North America, Africa, and the Gulf. The company is a private business that also funds and manages a group of schools and hospitals in India and West Africa.

Choithrams provide the freshest fruit and vegetables and quality meats. A variety of wholesome seeded bread, light creamy cakes, and croissants are baked in-store every day. The readymade chilled and hot meals are also available which is a great relief to a growing number of customers who are always on the go.

Choithrams was awarded the first ever “Grocer of the Year” RetailME award in 2005, for overall excellence in food retailing.

Choithrams is today a successful group with associates in diverse fields like wholesaling, commodity brokerage, and manufacturing of edible and non-edible items. This rich association brings to the group a huge bank of experience and resources.

Some of the brands Choithram’s champions are Rainbow, Kimball, Fruitella, and Weetabix to name a few.

Food Services or HoReCa is a branch of Choithrams dedicated to the hospitality sector. The division works in partnership with major international hotels, clubs, airlines, etc.

Light Household & Garments division provides various household appliances, domestic products, toys, fashion wear, children’s garments, etc. from 30 countries.

The Choithrams operates in Oman, Bahrain, and Qatar ensuring the distribution of brands into all corners of the Gulf market. Choithrams brings to the Gulf region the expertise, experience, networks, and communications built up over 70 years in 25 countries.